Projects
Selected work
A rotating set of engagements I can talk about publicly. Open a case study to see the problem, the work and the numbers.
UIHut Figma Plugin: 0 to 18K users
UIHut
Helped rebuild and grow UIHut's second Figma plugin launch after the original 81K-user plugin was removed, taking the new product from 0 to 18K users.
Result
18K users from a zero-user relaunch
Launching a creator brand in a crowded niche
Indie founder, developer tools
Reframed the founder story, defined content pillars, and built a repeatable weekly publishing rhythm across LinkedIn and X that turned quiet expertise into inbound demand.
Result
0 to 11K LinkedIn followers, 14 warm leads per month
Repositioning a stale product for a new market
Bootstrapped startup, productivity
Ran user interviews, rebuilt the landing page around a single job-to-be-done, and shipped a launch campaign across LinkedIn, Product Hunt and a targeted email sequence.
Result
3.1x free-to-paid conversion post launch