Projects
A rotating set of engagements I can talk about publicly. Ask on a call and I will share more.
B2B SaaS, HR tech
Built a topical map around three buyer intents, shipped 60 briefs, rebuilt internal linking and moved the product blog from an afterthought to the biggest pipeline source.
Result
42K monthly organic sessions in 9 months
Indie founder, developer tools
Reframed the founder story, defined content pillars, and built a repeatable weekly publishing rhythm across LinkedIn and X that turned quiet expertise into inbound demand.
Result
0 to 11K LinkedIn followers, 14 warm leads per month
Bootstrapped startup, productivity
Ran user interviews, rebuilt the landing page around a single job-to-be-done, and shipped a launch campaign across LinkedIn, Product Hunt and a targeted email sequence.
Result
3.1x free-to-paid conversion post launch